Haku
Viitteet 11-18 / 18
COMPETITIVE ADVANTAGES OF A FINNISH MANAGEMENT CONSULTING FIRM IN BRAZIL. Case TwinSpark Consulting
(2011)
Pro gradu -tutkielma
Pro gradu -tutkielma
"Brazil is not for beginners" is the phrase that begins almost all the literature concerning to Brazil. Brazil has diverse and many times even unexpected characteristics and specialties as a county, economy and business ...
Brand relationships in shaping cosmopolitan identities : a narrative study of Fazer Blue
(2015)
Pro gradu -tutkielma
Pro gradu -tutkielma
Electronic word-of-mouth in consumer fashion blogs. A netnographic study
(2011)
Pro gradu -tutkielma
Pro gradu -tutkielma
The purpose of this study was to describe and analyze electronic word-of-mouth (eWOM) in consumer fashion blogs. The phenomenon of fashion blogs has become very popular among fashion consumers and companies within recent ...
GAMIFYING VIRTUAL CO-CREATION
(2012)
Pro gradu -tutkielma
Pro gradu -tutkielma
The purpose of this study is to describe and analyse how gamification can support the virtual co-creation. Gamification, the use of game elements in a non-game context, enables online services to take the next ...
CUSTOMER GETS A VOICE: USER EXPERIENCE OF LUNCH IN A BOX. Case Saarioinen
(2012)
Pro gradu -tutkielma
Pro gradu -tutkielma
The purpose of the study is to describe and analyze user experience of Saarioinen’s meals for lunch. Lunch is a unique consumption situation that this study focuses on. Theoretical framework for the study is formed from a ...
Rewarding as a relational driver of customer loyalty in the Finnish grocery trade
(2011)
Pro gradu -tutkielma
Pro gradu -tutkielma
The study addressed the phenomenon of rewarding that has become an essential element of customer loyalty programs. It was indicated that the area of rewarding driving customer loyalty lacked qualitative studies that stressed ...
A global high-tech company's attractiveness as a buyer
(2011)
Pro gradu -tutkielma
Pro gradu -tutkielma
Tämän tutkimuksen tarkoituksena oli tutkia globaalin huipputeknologiayrityksen houkuttelevuutta ostajana. Tämän tutkimuksen erityislaatuisuus perustuu ennen kaikkea toimittajan näkökulmaan, sillä houkuttelevuutta ja arvoa, ...
Corporate brand positioning : searching for a new position - case Metso Power
(2013)
Pro gradu -tutkielma
Pro gradu -tutkielma
The purpose of this study is to describe and analyse the process of corporate brand positioning. Study is focused on B2B market, precisely on industrial brands. Corporate brand positioning is defined as a process of searching ...