Communicating value downstream in a supply chain using training material
Nikkilä, Tuukka (2019)
2019
Industrial Engineering and Management
Tekniikan ja luonnontieteiden tiedekunta - Faculty of Engineering and Natural Sciences
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Hyväksymispäivämäärä
2019-05-23
Julkaisun pysyvä osoite on
http://urn.fi/URN:NBN:fi:tty-201905101569
http://urn.fi/URN:NBN:fi:tty-201905101569
Tiivistelmä
The increasing number of products and services available has led to more complex supply chains. This has reduced the communication between suppliers and end customers since more communication is occurring between intermediaries and end customers. Therefore, companies need to find new ways of communicating their value to end customers.
The objective of this study is to discuss the use of training material to communicate value in a supply chain. Supply chains have an increasing number of intermediaries which leads to companies’ value being communicated by an intermediary rather than the company itself. Therefore, it is important to provide training to intermediaries to make sure the company’s value is being conveyed accurately to the end customer.
The key outcome of this study is the proposed framework to create training courses which increase the intermediary’s loyalty to the supplier through customer satisfaction which leads to the supplier’s value being communicated more effectively. Creating training to appeal to the participant is key in getting participants to accept the service and diffusing the company’s value to the supply chain. The framework was used to identify key factors that need to be taken into consideration when creating training to make it appealing to the case company’s audience.
The objective of this study is to discuss the use of training material to communicate value in a supply chain. Supply chains have an increasing number of intermediaries which leads to companies’ value being communicated by an intermediary rather than the company itself. Therefore, it is important to provide training to intermediaries to make sure the company’s value is being conveyed accurately to the end customer.
The key outcome of this study is the proposed framework to create training courses which increase the intermediary’s loyalty to the supplier through customer satisfaction which leads to the supplier’s value being communicated more effectively. Creating training to appeal to the participant is key in getting participants to accept the service and diffusing the company’s value to the supply chain. The framework was used to identify key factors that need to be taken into consideration when creating training to make it appealing to the case company’s audience.