Development of an Iterative Value Co-Creation Process in Business-To-Business Networks
Peräkylä, Markus (2019)
2019
Konetekniikka
Tekniikan ja luonnontieteiden tiedekunta - Faculty of Engineering and Natural Sciences
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Hyväksymispäivämäärä
2019-03-20
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:tty-201902251266
https://urn.fi/URN:NBN:fi:tty-201902251266
Tiivistelmä
Companies are often facing several challenges when they are looking for effective ways to utilize their business networks and when they are trying to find novel business opportunities. This study investigates the fields of co-creation, innovation and trends in terms of developing and testing co-operational activities between different actors in corporate business-to-business networks. This paper proposes and illustrates a scalable, repeatable and measurable process that is generic enough to enable the standardization of incremental value co-creation especially for the funding company of this thesis, Haarla Oy, and its selected stakeholders within the food industry.
The purpose of this thesis is to identify a beneficial method to co-create additional value together with different actors in business-to-business service environment. The study answers three specific research questions, which are 1) what are the key elements that comprise the co-creation process, 2) what are the central measurable KPIs in the process to ensure incremental improvement and 3) does the developed process improve the co-creation experience of the participating actors from what it has been before.
First in this study, an extensive literature review is performed over various publications concerning co-creation, innovation and foresight thinking to understand the basic elements and the current scale of these topics. Next, an applicable co-creation process is generated by integrating the theories and insights attained from the existing literature. Finally, this study performs a measured single case study to test the created new theories in practice.
The results of this paper show that an incrementally developing co-creation process should include three essential phases: define, co-create and review; and two directive elements: DART and process facilitation. The study identifies that a co-creation process following the guidelines in this thesis should measure at least the changes in the overall co-creation experiences of the participating actors, the virtual ideation platform activities, the number of identified customer needs and challenges, and finally the number of potential spin-off projects generated during the process. The practical process implementation described in this thesis appeared to have an over-all beneficial influence in the co-creation experience of the participators. The process was discovered to outperform the co-operational methods that the case company has previously been using by significantly boosting innovation, diversity, serendipity and relationships.
The purpose of this thesis is to identify a beneficial method to co-create additional value together with different actors in business-to-business service environment. The study answers three specific research questions, which are 1) what are the key elements that comprise the co-creation process, 2) what are the central measurable KPIs in the process to ensure incremental improvement and 3) does the developed process improve the co-creation experience of the participating actors from what it has been before.
First in this study, an extensive literature review is performed over various publications concerning co-creation, innovation and foresight thinking to understand the basic elements and the current scale of these topics. Next, an applicable co-creation process is generated by integrating the theories and insights attained from the existing literature. Finally, this study performs a measured single case study to test the created new theories in practice.
The results of this paper show that an incrementally developing co-creation process should include three essential phases: define, co-create and review; and two directive elements: DART and process facilitation. The study identifies that a co-creation process following the guidelines in this thesis should measure at least the changes in the overall co-creation experiences of the participating actors, the virtual ideation platform activities, the number of identified customer needs and challenges, and finally the number of potential spin-off projects generated during the process. The practical process implementation described in this thesis appeared to have an over-all beneficial influence in the co-creation experience of the participators. The process was discovered to outperform the co-operational methods that the case company has previously been using by significantly boosting innovation, diversity, serendipity and relationships.