Investment in Training Material to Increase Technology Diffusion
Oliveira de Menezes Montenegro Ramos, Ana (2017)
Oliveira de Menezes Montenegro Ramos, Ana
2017
Industrial Engineering and Management
Talouden ja rakentamisen tiedekunta - Faculty of Business and Built Environment
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Hyväksymispäivämäärä
2017-08-16
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:tty-201706291622
https://urn.fi/URN:NBN:fi:tty-201706291622
Tiivistelmä
Companies constantly struggle to find solutions that satisfy the needs of the customers in the market. When they do so, the diffusion of the new product or service may ascend naturally among the population. However, for a product or service to be successful, customers must perceive the value of that product or service and its advantages. Thus, it is important to create a product or service that creates value for customers, but also to be able to communicate it effectively, hence increasing its diffusion among the population.
The objective of this study is to discuss investment in appropriate training material to enhance the technology diffusion among the population. When selling a new product, customers are not aware of its functionalities and thus, training material as a tool to help the customers is needed. Developing the training material previously to the sales of the product brings advantages to the company. In other words, the company is using the training material not only to clarify the functionalities of the product to the customers, but also as a way to attract customers.
The key outcome of this study is the creation of a framework based on literature review that represents the increase in technology diffusion when investing in appropriate training material. Further, the ideas of product life cycle and customer value are introduced as a way to understand the intensification in technology diffusion when investment in training material is already done in the introduction phase of product life cycle. In addition, in the beginning of the life of a product, the training material should be more customized according to customer characteristics. On the other hand, the more on the right in the product life cycle curve, the more productized the training material should be.
The objective of this study is to discuss investment in appropriate training material to enhance the technology diffusion among the population. When selling a new product, customers are not aware of its functionalities and thus, training material as a tool to help the customers is needed. Developing the training material previously to the sales of the product brings advantages to the company. In other words, the company is using the training material not only to clarify the functionalities of the product to the customers, but also as a way to attract customers.
The key outcome of this study is the creation of a framework based on literature review that represents the increase in technology diffusion when investing in appropriate training material. Further, the ideas of product life cycle and customer value are introduced as a way to understand the intensification in technology diffusion when investment in training material is already done in the introduction phase of product life cycle. In addition, in the beginning of the life of a product, the training material should be more customized according to customer characteristics. On the other hand, the more on the right in the product life cycle curve, the more productized the training material should be.