BigBang: An application towards building business ecosystem through the integration of MyGeoTrust privacy platform
Fatema, Kaniz (2016)
Fatema, Kaniz
2016
Master's Degree Programme in Information Technology
Tieto- ja sähkötekniikan tiedekunta - Faculty of Computing and Electrical Engineering
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Hyväksymispäivämäärä
2016-06-08
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:tty-201605254065
https://urn.fi/URN:NBN:fi:tty-201605254065
Tiivistelmä
Micro or small business often defined as the business that has less than five employees including the owner himself. Additionally, it mostly operate in a certain geographical area and the consumer base that surrounds its’ vicinity. Even with their limited focus and capacity such businesses combined carries a large share of overall economy of a county.
However, to publish and commercialise these business services are not trivial task due to mainly economical constrains. These businesses often use cheap means of advertising to reach their consumers. Such initiative often includes, launching business websites of their own using mostly free templates and releasing promotional images or videos through the sites.
This thesis is an initiation to support such micro businesses and their consumers. The target is to build a platform, which will provide both the stakeholders a common ground to maximize their interests and benefits. For instance, the businesses can launch their business offers, view and analyze the rivals, set business strategy. On the other hand, consumers could have a virtual megamall of vibrant services. Furthermore, this platform is integrated with the MyGeoTrust privacy service to study the usability and applicability of the service under a number of pragmatic scenarios.
However, to publish and commercialise these business services are not trivial task due to mainly economical constrains. These businesses often use cheap means of advertising to reach their consumers. Such initiative often includes, launching business websites of their own using mostly free templates and releasing promotional images or videos through the sites.
This thesis is an initiation to support such micro businesses and their consumers. The target is to build a platform, which will provide both the stakeholders a common ground to maximize their interests and benefits. For instance, the businesses can launch their business offers, view and analyze the rivals, set business strategy. On the other hand, consumers could have a virtual megamall of vibrant services. Furthermore, this platform is integrated with the MyGeoTrust privacy service to study the usability and applicability of the service under a number of pragmatic scenarios.