Creating a business generation model template in a medium sized Finnish company utilizing case of waste treatment in Sultanate of Oman
Batista, Kristian (2016)
2016
Tuotantotalouden koulutusohjelma
Talouden ja rakentamisen tiedekunta - Faculty of Business and Built Environment
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Hyväksymispäivämäärä
2016-01-13
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:tty-201512181838
https://urn.fi/URN:NBN:fi:tty-201512181838
Tiivistelmä
In this thesis a general template for business model generation for a medium sized Finnish company was created. The template was created and tested by utilizing the case of waste utilization in Sultanate of Oman, which was a relevant research and business model topic for the company.
The purpose of this thesis is to support market entry in emerging markets in case of waste utilization in Oman. One research question and one operative goal were formed to fulfill the purpose of this thesis. The research question is: how to take into account the customers’ decision making process in business model generation. This research question was selected to the thesis to analyze the customer’s decision making and to provide a method and tools to be used for this purpose later in the same company. The providing of the tools and methods is important, as the thesis was intended to function as a template for future business generation scenarios in the company. The operative goal was formed into a question: what are the proposed technology concepts and investment opportunities for treating waste in Oman. The answer to this question was designed to answer the case specific questions and to give concrete solution suggestions.
The waste streams in Oman were analyzed and five collection clusters were created. This collection solution covers over 98% of the Oman’s registered non-hazardous waste. Seven different technology concepts were analyzed for the three biggest collection clusters and two technology concepts for the two smallest collection clusters. The analysis was performed by utilizing profitability calculations and multi-criteria decision-making tools. The profitability calculation results functioned as one type of input for the multi-criteria decision-making tools. The other type of input was more abstract and intangible information about the customer value and each technology concept’s performance per defined criteria in the multi-criteria decision-making tools. This more abstract information was collected in three iterative stages to ensure the reliability of the collected information.
The results of the multi-criteria decision-making simulation favor the technology alternative 2 in disposing of the waste. The business model was created by utilizing the information that the simulation provided and thus the business model relies heavily on the technology alternative 2. Finally the business model was illustrated by utilizing the Business Model Canvas and the template nature of the thesis for the further use was discussed.
The purpose of this thesis is to support market entry in emerging markets in case of waste utilization in Oman. One research question and one operative goal were formed to fulfill the purpose of this thesis. The research question is: how to take into account the customers’ decision making process in business model generation. This research question was selected to the thesis to analyze the customer’s decision making and to provide a method and tools to be used for this purpose later in the same company. The providing of the tools and methods is important, as the thesis was intended to function as a template for future business generation scenarios in the company. The operative goal was formed into a question: what are the proposed technology concepts and investment opportunities for treating waste in Oman. The answer to this question was designed to answer the case specific questions and to give concrete solution suggestions.
The waste streams in Oman were analyzed and five collection clusters were created. This collection solution covers over 98% of the Oman’s registered non-hazardous waste. Seven different technology concepts were analyzed for the three biggest collection clusters and two technology concepts for the two smallest collection clusters. The analysis was performed by utilizing profitability calculations and multi-criteria decision-making tools. The profitability calculation results functioned as one type of input for the multi-criteria decision-making tools. The other type of input was more abstract and intangible information about the customer value and each technology concept’s performance per defined criteria in the multi-criteria decision-making tools. This more abstract information was collected in three iterative stages to ensure the reliability of the collected information.
The results of the multi-criteria decision-making simulation favor the technology alternative 2 in disposing of the waste. The business model was created by utilizing the information that the simulation provided and thus the business model relies heavily on the technology alternative 2. Finally the business model was illustrated by utilizing the Business Model Canvas and the template nature of the thesis for the further use was discussed.