Business model for mobile healthcare delivery in chronic disease management
Marjomaa, Satu (2015)
2015
Tietojohtamisen koulutusohjelma
Talouden ja rakentamisen tiedekunta - Faculty of Business and Built Environment
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Hyväksymispäivämäärä
2015-12-09
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:tty-201511261813
https://urn.fi/URN:NBN:fi:tty-201511261813
Tiivistelmä
Use of mobile technologies has potential to provide efficient healthcare while empowering patients for better self-management. However, in many cases mHealth innovations fail to continue beyond successful pilot phase often due to a lack of business model design. Even though business model is the core of any business, business model research in mHealth is scarce, and a reliable business model for sustainable mHealth implementation has not yet been developed.
The purpose of this study was to develop a generalisable business model for mHealth services in chronic disease management by using Business Model Canvas as a framework. The study was conducted as a single-case study with a co-design team where the business model was developed for smartphone-enabled cardiac rehabilitation care model. The data was collected by using creative methods, interviews, and supporting data sources.
The findings showed six characteristics for a sustainable business model in mHealth. The study also identified common challenges for mHealth adoption, and recognised important stakeholders in mHealth ecosystem. In addition, the research demonstrated the importance of business model design for mHealth inventors who need to understand stakeholders and their needs, as well as the existing market environment to overcome challenges and create commercially viable mHealth services.
The purpose of this study was to develop a generalisable business model for mHealth services in chronic disease management by using Business Model Canvas as a framework. The study was conducted as a single-case study with a co-design team where the business model was developed for smartphone-enabled cardiac rehabilitation care model. The data was collected by using creative methods, interviews, and supporting data sources.
The findings showed six characteristics for a sustainable business model in mHealth. The study also identified common challenges for mHealth adoption, and recognised important stakeholders in mHealth ecosystem. In addition, the research demonstrated the importance of business model design for mHealth inventors who need to understand stakeholders and their needs, as well as the existing market environment to overcome challenges and create commercially viable mHealth services.