Social responsibility of the fashion brands for the visually obsessed consumers
Shakil, Faizan (2015)
Shakil, Faizan
2015
Master's Degree Programme in Materials Science
Teknisten tieteiden tiedekunta - Faculty of Engineering Sciences
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Hyväksymispäivämäärä
2015-08-12
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:tty-201507301499
https://urn.fi/URN:NBN:fi:tty-201507301499
Tiivistelmä
This thesis aims to comprehend the social responsibility of the fashion brands for the visually obsessed consumers of today. To explore the core idea, the research will begin by looking at the background of consumer behaviour, body image and will find a connection between the consumer behaviour, self-esteem and body image. Once the background is looked at, the research will analyse the genesis of this problem known as body image. The research will delve into fashion marketing. The impact of fashion advertisements on the brands, effects of fashion marketing on the consumers, and use of body image in the fashion industry. Once the research has expanded further, this thesis will study the psychological and physical effects that occur with the use of body image in the fashion industry. Additionally, the positive side of using the body image will also be discussed and analysed. The primary research conducted in the form of a survey that is filled by the consumers may help give answers to the research questions. Eventually, all the research will lead to possible solutions that could be used by the fashion brands to be more socially responsible regarding the delicate subject of body image for their consumers.