Virtual Product Development and Product Management Opprtunies in Fashion Industry
Muhammad Azhar Iqbal (2014)
Avaa tiedosto
Lataukset:
2014
Master's Degree Programme in Materials Science
Teknisten tieteiden tiedekunta - Faculty of Engineering Sciences
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Hyväksymispäivämäärä
2014-01-15
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:tty-201401101027
https://urn.fi/URN:NBN:fi:tty-201401101027
Tiivistelmä
The fashion industry is one of the largest global industry and one of the most profitable industries in the world. With the current economic meltdown and capital flows changing course, the fashion industry is witnessing huge changes. Design, product development and management tools and techniques are perhaps the main stream competitive factor in this industry because Conventional design, product development and management of textiles and fashion products is a long-stretching process taking often long time and consuming countless hours of work, material and energy in sampling, counter-sampling and sales-sampling, as well as preparing marketing material, i.e., photos, videos, etc. 3D tools already in the market make it possible to design and present products virtually without physical samples.
The purpose of this Master of Science thesis was to analyze the current situation of the fashion industry with regard to 3D technology and then to investigate which virtual software designing tools are available commercially. By studying fashion case companies, an analysis is given that how fashion companies are currently applying virtual techniques in their businesses around the globe. What is the selection criteria adopted by these fashion companies for the selection of software providers as there are many software providers in the market with almost similar virtual tools offerings. The different forms of support provided by the other organizations in implementing 3D are presented. Also by interviewing various key personnel related to virtual product design and development, i.e., company heads, managers, designers, etc the research presents the challenges, expectations and future developments regarding to virtual software’s usage.
The purpose of this Master of Science thesis was to analyze the current situation of the fashion industry with regard to 3D technology and then to investigate which virtual software designing tools are available commercially. By studying fashion case companies, an analysis is given that how fashion companies are currently applying virtual techniques in their businesses around the globe. What is the selection criteria adopted by these fashion companies for the selection of software providers as there are many software providers in the market with almost similar virtual tools offerings. The different forms of support provided by the other organizations in implementing 3D are presented. Also by interviewing various key personnel related to virtual product design and development, i.e., company heads, managers, designers, etc the research presents the challenges, expectations and future developments regarding to virtual software’s usage.