Business Value of Business Intelligence
Ponomarjovs, Antons (2013)
Ponomarjovs, Antons
2013
Master's Degree Programme in Business and Technology
Tuotantotalouden ja rakentamisen tiedekunta - Faculty of Business and Built Environment
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Hyväksymispäivämäärä
2013-08-14
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:tty-201308221312
https://urn.fi/URN:NBN:fi:tty-201308221312
Tiivistelmä
Management of big organizations cannot be imagined without enterprise applications, such as ERP, SCM, and CRM. Nowadays, almost every company owns various software solutions provided either by internal IT departments or third party companies. The amount of data stored in these systems increases at a rapid rate. As a result, the most common challenge companies are facing in the current competitive business environment is a management of its own data. Thus, companies are looking for solutions, which could enable them to efficiently manage their data and to make effective data-driven decision. In their opinion, the goal of business intelligence is to transform large volumes of data stored in relational databases into meaningful business information, which could help companies improve their performance. Thus, business intelligence is supposed to be a universal solution for this issue. However, many companies still do not understand the real meaning and value of business intelligence. As a result, many companies have difficulties with creation, capture, and maximization of business value.
This thesis was conducted in close cooperation with Digita Oy. Digita Oy is one of the leading companies in wireless and digital solutions. Digita Oy has several information technology solution and started implementation of business intelligence solution aiming to improve its business performance. However, at the moment, company cannot see any significant business value of implemented solution. Thus, the goal of this thesis is to find possible ways to capture and maximize business value of business intelligence in a case company. This thesis suggests extending existing methodology with actions required to capture and maximize business value of business intelligence. These actions should be oriented on solution integration into managerial and operational processes, alignment with the organization’s strategy, as well as, focus of the whole project should be shifted from technological to business development.
This thesis was conducted in close cooperation with Digita Oy. Digita Oy is one of the leading companies in wireless and digital solutions. Digita Oy has several information technology solution and started implementation of business intelligence solution aiming to improve its business performance. However, at the moment, company cannot see any significant business value of implemented solution. Thus, the goal of this thesis is to find possible ways to capture and maximize business value of business intelligence in a case company. This thesis suggests extending existing methodology with actions required to capture and maximize business value of business intelligence. These actions should be oriented on solution integration into managerial and operational processes, alignment with the organization’s strategy, as well as, focus of the whole project should be shifted from technological to business development.