Competitive Project Businesses in the Middle East: Opportunities and Obstacles ?
Mirghiasimoradi, Seyedfarhad (2012)
2012
Master's Degree Programme in Business and Technology
Teknis-taloudellinen tiedekunta - Faculty of Business and Technology Management
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Hyväksymispäivämäärä
2012-05-09
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:tty-201205221145
https://urn.fi/URN:NBN:fi:tty-201205221145
Tiivistelmä
In today’s highly-competitive global market, the key to success and survival of any business is to sustain its current market share as much as it can and also try to expand its presence into new regions. Businesses might already or in the near future face saturated markets in their current operating regions which means they need to seek new opportunities in newer markets. This is evident especially now in the 21st century when the world is witnessing the new ‘global markets’. In globalized market, the key to success of a business is to become international. In other words, operating locally in few limited regions could endanger the position of an enterprise. This raises the need for further studies by companies in order to evaluate new markets and try to expand their activities into those newly-identified regions.
The thesis introduces the Middle East region as an appropriate target market for international firms and mentions the opportunities and challenges that this region offers for foreign investments. Opportunities that the thesis has concluded shortly can be described as: vast resources of oil, gas and minerals, access to the international routes such as body of waters, enjoying one of the best air and ship transportations in the world, huge amount of disposable money with people, young and increasing population, tendency to consumption and luxury, huge reserves of money with the governments, home to many internationally well-known banks. However, challenges of entering the region can be summarized as lacking a positive image worldwide, violence and instability, low level of education and literacy, high rate of unemployment, low labor productivity, water shortage, weak institutional structure and nutrition and health issues.
The objective of this thesis is to determine whether or not the Middle East region provides a profitable market for the businesses all around the world to enter and invest in this region. The research conducts an analysis of the opportunities and challenges that an investment business might face when entering this market.
The thesis introduces the Middle East region as an appropriate target market for international firms and mentions the opportunities and challenges that this region offers for foreign investments. Opportunities that the thesis has concluded shortly can be described as: vast resources of oil, gas and minerals, access to the international routes such as body of waters, enjoying one of the best air and ship transportations in the world, huge amount of disposable money with people, young and increasing population, tendency to consumption and luxury, huge reserves of money with the governments, home to many internationally well-known banks. However, challenges of entering the region can be summarized as lacking a positive image worldwide, violence and instability, low level of education and literacy, high rate of unemployment, low labor productivity, water shortage, weak institutional structure and nutrition and health issues.
The objective of this thesis is to determine whether or not the Middle East region provides a profitable market for the businesses all around the world to enter and invest in this region. The research conducts an analysis of the opportunities and challenges that an investment business might face when entering this market.