Examining some factors affecting to traveling intention of Son Doong Cave
Lua, Dinh Thi (2016)
2016
Johtamiskorkeakoulu - School of Management
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Hyväksymispäivämäärä
2016-07-07
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:uta-201609022217
https://urn.fi/URN:NBN:fi:uta-201609022217
Tiivistelmä
Nowadays, most countries in the world have identified that tourism is one of the most important economic sector. It contributes significantly and effectively to the development of economy, politic, society of one nation. This "non-smoke industry" has contributed a large portion of the GDP of many countries in the world. Therefore, tourism industry not only is important development strategy in Vietnam but also in other countries in the world.
Son Doong Cave is a name which has been mentioned and found relevant information in recent time, and Son Doong Cave also is one great destination to discover both Vietnamese tourists and abroad ones who love discovery. However, the number of people who know and have a real trip explore Son Doong Cave is not much. Therefore, Son Doong Cave needs a specific strategy to develop its advantages and promote travel intention of tourists. It is necessary to explore factors affecting the intention of tourist to Son Doong Cave. This research will focus on the factors having relation with travel intention of tourists.
This research is done by a thorough literature review on concepts relating to travel intention which the initial research model and hypotheses are constructed. Data was collected some famous places in Ho Chi Minh City with 200 observations, after that, it was researched to run confirmatory factor analysis (CFA) and structural equation modeling (SEM).
The research results can be used as a reference for the government, authorities and travel companies to enhance and better the strategy and services of Son Doong Cave in the future.
Son Doong Cave is a name which has been mentioned and found relevant information in recent time, and Son Doong Cave also is one great destination to discover both Vietnamese tourists and abroad ones who love discovery. However, the number of people who know and have a real trip explore Son Doong Cave is not much. Therefore, Son Doong Cave needs a specific strategy to develop its advantages and promote travel intention of tourists. It is necessary to explore factors affecting the intention of tourist to Son Doong Cave. This research will focus on the factors having relation with travel intention of tourists.
This research is done by a thorough literature review on concepts relating to travel intention which the initial research model and hypotheses are constructed. Data was collected some famous places in Ho Chi Minh City with 200 observations, after that, it was researched to run confirmatory factor analysis (CFA) and structural equation modeling (SEM).
The research results can be used as a reference for the government, authorities and travel companies to enhance and better the strategy and services of Son Doong Cave in the future.