Connecting Mobile Game Advertising with Local Stores
Wen, Yanzhao (2016)
2016
MDP in Software Development
Informaatiotieteiden yksikkö - School of Information Sciences
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Hyväksymispäivämäärä
2016-07-31
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:uta-201609022213
https://urn.fi/URN:NBN:fi:uta-201609022213
Tiivistelmä
With the growth of mobile market, mobile advertising and mobile game advertising are becoming more and more important. On one hand, mobile advertising is able to deliver relevant ads to targeted users based on their locations and behaviors. On the other hand, as the number of mobile game players and free-to-play mobile games are increasing, mobile game advertising forms one important way of monetization. It is important to increase the advertising effectiveness while producing friendly user experience.
Local stores find themselves difficult to keep up with the pace of the Internet. The research on mixed reality merges communications between the real and virtual worlds, which could create a friendly user experience. The author has tried to use mobile game advertising to help local shops to increase their sales and brand awareness by merging the game play with the real items in local stores.
This thesis presents a solution to connecting mobile game advertising with local stores. It uses virtual assets of games as incentives to encourage players to view ads and to have purchase behaviors in local stores. Furthermore, a prototype as a proof of concept has been implemented, using QR codes as a portal for players to claim rewards from local stores. In addition, the author interviewed two owners of local shops, and received positive feedback on the prototype.
Local stores find themselves difficult to keep up with the pace of the Internet. The research on mixed reality merges communications between the real and virtual worlds, which could create a friendly user experience. The author has tried to use mobile game advertising to help local shops to increase their sales and brand awareness by merging the game play with the real items in local stores.
This thesis presents a solution to connecting mobile game advertising with local stores. It uses virtual assets of games as incentives to encourage players to view ads and to have purchase behaviors in local stores. Furthermore, a prototype as a proof of concept has been implemented, using QR codes as a portal for players to claim rewards from local stores. In addition, the author interviewed two owners of local shops, and received positive feedback on the prototype.