Factors affecting the preferences of social housing: Evidence from Ho Chi Minh city

Abstract

The main purpose of the study is to investigate the effecting of key factors on social housing in Ho Chi Minh City, Vietnam. First, a model which is proposed based on analyzing of previous literature. Then the model is tested on a pilot test which is conducted in a small real estate professional group and another group of 15 respondents, and a larger survey of 200 samples. The study finds out a strong positive relationship between three factors, including Financial , Location and Subjective Norm to preferences of social housing. Two factors Living space and Environment have no positive association with Preferences of social housing. It is also found that there is no difference in intention of customers according to different demographics consisting of gender, age, marital status, monthly income and education level.