HOW SHOULD WE REPORT CORPORATE SOCIAL RESPONSIBILITY? THE CASE UPM.
CHOUAT, HOBRAWYLD (2011)
2011
Yrityksen taloustiede, laskentatoimi - Accounting and Finance
Johtamiskorkeakoulu - School of Management
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Hyväksymispäivämäärä
2011-06-29
Julkaisun pysyvä osoite on
https://urn.fi/urn:nbn:fi:uta-1-21670
https://urn.fi/urn:nbn:fi:uta-1-21670
Tiivistelmä
Corporate Social Responsibility (CSR) reporting is similar in traditional financial accounting in the sense that it gives an account of the doings of a company over a given period of time, traditionally a year. This report is usually available to the general public, however, it differs from traditional financial accounting in that even a publicly listed company is not obligated to produce such a report. Currently, CSR reporting is still based on voluntary service.
This research has been conducted due to the rising importance – or trend – of Corporate Social Reporting in order to assess how to properly report a company's doings in order to produce the maximum value for both the company and its stakeholders.
In order to analyze such, the action-based method was used. First, the Global Reporting Initiative framework is briefly described, after what the case study begins. A series of interviews were conducted with executives at the international pulp and paper company UPM Kymmene, in order to determine how suitable their current reports are and how to possibly improve future ones.
As a result of the research, the thesis comes to the conclusion that there is not a single way to properly report CSR, but rather a multitude of different ways in which companies can properly report such, and, thus, both create value for their stakeholders, and the company itself. As a conclusion, the paper explains that reporting depends on many different factors, such as time, strategy, audience, industry, etc.
Like any exploratory study this thesis aims at revealing possible leads for further research. Further research on this same topic could potentially focus on analyzing proper ways to report CSR in different companies in order to confirm whether reporting methods are indeed a variable or not.
Asiasanat:Stakeholders;CSR;CR;Corporate Responsibility;Corporate Social Responsibility;GRI;Global Reporting Initiative;UPM Kymmene;Case Study
This research has been conducted due to the rising importance – or trend – of Corporate Social Reporting in order to assess how to properly report a company's doings in order to produce the maximum value for both the company and its stakeholders.
In order to analyze such, the action-based method was used. First, the Global Reporting Initiative framework is briefly described, after what the case study begins. A series of interviews were conducted with executives at the international pulp and paper company UPM Kymmene, in order to determine how suitable their current reports are and how to possibly improve future ones.
As a result of the research, the thesis comes to the conclusion that there is not a single way to properly report CSR, but rather a multitude of different ways in which companies can properly report such, and, thus, both create value for their stakeholders, and the company itself. As a conclusion, the paper explains that reporting depends on many different factors, such as time, strategy, audience, industry, etc.
Like any exploratory study this thesis aims at revealing possible leads for further research. Further research on this same topic could potentially focus on analyzing proper ways to report CSR in different companies in order to confirm whether reporting methods are indeed a variable or not.
Asiasanat:Stakeholders;CSR;CR;Corporate Responsibility;Corporate Social Responsibility;GRI;Global Reporting Initiative;UPM Kymmene;Case Study