Transparency of datafied journalism: Finnish news users’ response profiles to an interventionist audience study

Abstract

The rise of opaque algorithmic systems presents new challenges for journalism, particularly regarding transparency. This includes not only openness about journalistic processes but also about how technologies, like front-page personalisation and audience metrics, shape news production and consumption. Yet, news users’ views on these systems remain underexplored. In this study, I investigate how active Finnish news users respond to features of datafied journalism, especially the use of user data. Using a qualitative longitudinal interventionist approach, I engaged 21 participants in quizzes, group interviews, and chat discussions. After 1.5 years, 18 were re-interviewed to reflect on their earlier participation. Inductive analysis revealed varied reactions to the initial information, differing transparency assessments, and changes in engagement with datafied journalism. Three user response profiles emerged: opt-outs, compliants, and vigilants. These profiles offer insight into how understanding datafied journalism influences users’ perceptions and news consumption.