Building Data Analytics Capabilities for Value Creation: A Resource-Based View

Abstract

Digitalization has made large amounts of data available for business organizations and the availability of data can also enhance their business performance and transform their business. To deploy data for value creation, business organizations should have data-related resources and build capabilities using these resources. The objective of this research study is to explore the role of data-related resources such as data, data infrastructure, data-related human resources in building data analytics capabilities (DAC) for achieving business performance. The study also aims to understand the integration of data-related resources in building DAC. We think that the integration of data-related resources is necessary for the creation of data-enabled intangibles which is closely linked to the level of DAC in organizations. The study develops a conceptual model which will be evaluated and refined via interviews conducted with various business organizations in Finland. Practical suggestions will be provided to business organizations based on the findings.