Being natural is aesthetic: the effects of “natural” labeling on lay beliefs and the purchase intention of unattractive produce

Wang, Haiyan; Li, Huijuan; Zhao , Yinfei; Xi, Nannan (2022-10)
 
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Wang, Haiyan
Li, Huijuan
Zhao , Yinfei
Xi, Nannan
10 / 2022

ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
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doi:10.1108/APJML-04-2022-0316
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https://urn.fi/URN:NBN:fi:tuni-202211048169

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Peer reviewed
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