Productization levels towards whole product in SaaS business

Abstract

The software business is moving from product business to Soft-ware-as-a-Service (SaaS). In addition to business changes, this also changes how productization should be done. This paper explores the required levels of productization in different phases of SaaS business. The research is based on a case study in a company and in a context of enterprise software and B2B business. This study focuses on how to build an enterprise SaaS solution, with excellent viable product–market fit, and con-currently, before larger productization investments, must be sure that demand exists. As a result of the study a productization model including three productization levels is presented. In this study we refer to products as software products and services.