‘Importing’ the personal vote to maximise the party vote? ‘Parachute personalization’ in an intraparty preference electoral system

Abstract

This article seeks to contribute to the electoral and party politics debate in three main ways. The first is the claim that parachuting politicians into districts in which they have no prior connections is not a nomination practice that is the exclusive preserve of plurality electoral systems, nor does it necessarily engender the critical reaction of carpetbagging in the United States or ‘captain’s picks’ in Australia. Second, the practice of parachutage is tied to the personalisation literature but, in contrast to this literature, the article views [parachute] personalisation and party as complementary and mutually reinforcing rather than contradictory. Parachute personalisation serves party-based representative democracy rather than attenuates it. Third, the article questions the undue focus in the personal vote literature on a candidate’s personal-vote-seeking attributes. Rather, in concentrating on the transferability of the parachute vote as an electoral resource, the generic term ‘personal vote’ is viewed as comprising a mélange of party-vote-earning attributes – inter alia name-recognition and reputational status as a party office-holder – and personal-vote-earning attributes – name-recognition from outside party politics (sport, music, etc.).