The anatomy of austerity in Finnish media: The journalistic point-of-view towards Europe from the North

Abstract

This article investigates how four Finnish media outlets, Helsingin Sanomat, YLE, Iltalehti and STT, framed the discussions about austerity policies and their impacts on Finland's national identity from 1998 to 2019. Using historical discourse analysis, the article shows the arc of austerity reporting and how Finland's position and role in the Euro crisis changed during the years. The analysis reveals something about the national self-understanding of Finland, as presented in the media in relation to other European countries. The article addresses three research questions. (1) How did the journalistic treatment of austerity change over time and what were the key turning points? (2) What kinds of perspectives and narratives did journalism construct in the coverage of austerity? (3) How was Finland as a nation represented and compared to other nations in the context of the Euro crisis and austerity? The article shows that the journalistic coverage of austerity evolved from a local issue affecting municipal economies to a global issue linked to the Euro crisis, and that Finland's national identity was constructed through a contrastive comparison with other Northern and Southern European countries. The article contributes to the discussion on media coverage of austerity by providing a longitudinal comparative analysis.