Generative artificial intelligences: Challenges and benefits for game development

Abstract

The purpose of this research is to examine the challenges and benefits of generative artificial intelligence (GAI) in multimedia generation, especially for game development purposes. Utilizing the design science research method to provide a structured approach for the research, a prototype of a game is created to serve as an artifact and as a framework for the GAI content created. This ensures that game design aspects are not disregarded and that the content created thematically fits into this pre-set framework. The research aims to illuminate the difficulties and possibilities of GAI and delve deeply into this rapidly evolving technology. This includes prompt engineering and creative aspects as well as the software development process and modifying the output of the GAI content. The research findings successfully provide many insights into GAI in game development, such as the “style drives content” dilemma, but more importantly, provide a general overview of the current and future situation. In addition, the findings suggest that integrating GAI into existing software, using it as inspiration or as a communication tool, will further foster human creativity and be helpful in software development and multimedia content creation. Serving game developers and researchers alike, the research attempts to enrich the scientific dialogue on GAIs and to promote attention towards the user and usability aspects of GAIs.