The impact of smart technological tools on experience value co-creation in Tampere tourist destination
Weenavi Sulakkana, Ponweera Arachchige Dona (2023)
2023
Master's Programme in Leadership for Change
Johtamisen ja talouden tiedekunta - Faculty of Management and Business
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Hyväksymispäivämäärä
2023-11-22
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:tuni-202311089484
https://urn.fi/URN:NBN:fi:tuni-202311089484
Tiivistelmä
The Internet has become the main information source when tourists search for travel information. With the evolution of ICT from fixed Internet to mobile Internet, an increasing amount of tourist destinations are adopting technological innovations to build up their own official online platforms and tools. This study was carried out to identify the impact of smart technological tools (STT) on experience value co-creation in smart tourist destinations (STD) with specific reference to the Tampere. The study was conducted as a qualitative study and the data was collected using semi-structured interviews. Further, a thematic analysis was implemented to analyze the collected data.
Based on the findings of the study, it was uncovered that digitalization is affecting how businesses operate and hence in order to be effective and competitive, tour operators and many other travel organizations rely on a variety of digital procedures and generally seek out vendors that have significant concentrations of digitalization. It was also identified that Internet shopping has become increasingly popular among customers, and this comprises travel-related goods including airline tickets, lodging, travel packages, multi-day vacation destinations, quick getaways, auto hires, and other such items.
Based on the study, the recommendation is to maintain a straightforward, educational, and transparent website while exploring the e-commerce options available on the market before integrating an e-commerce infrastructure into the website, ensuring that the company website functions perfectly on mobile platforms, such as smartphones and tablet computers. It was also identified that, in the interest of business development, CRM (Customer Relationship Management) systems support could be utilized in managing the data the organization collects regarding current and future clients. Hence, to compete and succeed, it was recommended to have in place a CRM framework.
Based on the findings of the study, it was uncovered that digitalization is affecting how businesses operate and hence in order to be effective and competitive, tour operators and many other travel organizations rely on a variety of digital procedures and generally seek out vendors that have significant concentrations of digitalization. It was also identified that Internet shopping has become increasingly popular among customers, and this comprises travel-related goods including airline tickets, lodging, travel packages, multi-day vacation destinations, quick getaways, auto hires, and other such items.
Based on the study, the recommendation is to maintain a straightforward, educational, and transparent website while exploring the e-commerce options available on the market before integrating an e-commerce infrastructure into the website, ensuring that the company website functions perfectly on mobile platforms, such as smartphones and tablet computers. It was also identified that, in the interest of business development, CRM (Customer Relationship Management) systems support could be utilized in managing the data the organization collects regarding current and future clients. Hence, to compete and succeed, it was recommended to have in place a CRM framework.