Continuance Behavior of Smart Wearable Devices : by Finnish university students
Nieppola, Elsa (2023)
2023
Tuotantotalouden DI-ohjelma - Master's Programme in Industrial Engineering and Management
Johtamisen ja talouden tiedekunta - Faculty of Management and Business
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Hyväksymispäivämäärä
2023-09-21
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:tuni-202309078030
https://urn.fi/URN:NBN:fi:tuni-202309078030
Tiivistelmä
Smart wearable devices (SWDs), like smart watches and smart rings, are well accepted and used among the general public. Although the attributes that contribute to SWD adoption are comprehensively researched, there is still a gap in knowledge, what factors promote continuous SWD usage.
This research uses the unified model of IT continuance to study continuance behavior of SWDs by Finnish university students. The study was conducted via questionnaire, which was distributed to Finnish university students who are users of SWDs. In total, 100 usable responses were collected, and the results were analyzed using PLS-SEM method in SmartPLS4 to find the linkages between different continuous use contributors.
The study found that disconfirmation, satisfaction, continuance intention, and habit promote continuous SWD usage. Perceived usefulness and subjective norm were not found to have a significant contribution towards continuous use. Age, gender, student status, educational level, and gross income did not alter users’ continuance behavior.
For future research, it is suggested to study how culture and geographical location affect the significance of certain contributors. A study done by using a more comprehensive continuance behavior model and greater sample size is also recommended for results with higher overall validity.
This research uses the unified model of IT continuance to study continuance behavior of SWDs by Finnish university students. The study was conducted via questionnaire, which was distributed to Finnish university students who are users of SWDs. In total, 100 usable responses were collected, and the results were analyzed using PLS-SEM method in SmartPLS4 to find the linkages between different continuous use contributors.
The study found that disconfirmation, satisfaction, continuance intention, and habit promote continuous SWD usage. Perceived usefulness and subjective norm were not found to have a significant contribution towards continuous use. Age, gender, student status, educational level, and gross income did not alter users’ continuance behavior.
For future research, it is suggested to study how culture and geographical location affect the significance of certain contributors. A study done by using a more comprehensive continuance behavior model and greater sample size is also recommended for results with higher overall validity.