Business concept development and value creation for construction companies in building space utilization
Haavisto, Roni (2021)
2021
Johtamisen ja tietotekniikan DI-ohjelma - Master's Programme in Management and Information Technology
Johtamisen ja talouden tiedekunta - Faculty of Management and Business
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Hyväksymispäivämäärä
2021-10-05
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:tuni-202109056946
https://urn.fi/URN:NBN:fi:tuni-202109056946
Tiivistelmä
Customer value creation and understanding customer value is a big part of the whole customer service business. Business essential stakeholders must also understand the needs of others in order to deliver maximum benefits to all parties involved in the business as a whole. Challenges in understanding and creating customer value in this thesis are when acting outside of one's own competence and there is a noticeable difficulty in understanding between the customer and the service provider because the provider and the customer are dealing with problems from different angles.
The study has analysed interview studies and conducted detailed interviews with attributes that generate value. Modeling was created from these value attributes to serve as part of KONE's strategy of understanding customer value. The purpose of this study was therefore to observe essential value creation opportunities at the customer interface and to model these value creation opportunities into an understandable form, so that customers, as well as different KONE organisations, receive a tool to support discussion on how different parties understand each other. This modeling also serves as part of the concretization of value, which is able to demonstrate that value creation opportunities actually exist.
The study found that significant value creation opportunities exist and the closer one can be to the different stakeholders in the project, the more value implementation can be produced in practice. The study also found that value creation utilization is project-specific and for certain types of projects the benefit can be multiple compared to another project. However, all the elements of value exploitation lead to the fact that early influence on the project is really important. Previous influence plays a huge role in how different planning processes are handled and also in terms of knowing how to choose the right elevator for different projects.
Part of the study was the value creation modeling. In this study was made value creation modeling for where the value is formed and where it is possible to obtain the value in different types of projects. Values are not entirely valids for use in all projects, but the purpose of modeling is to provide a broad understanding of the overall picture with the value affecting the entire project.
The study has analysed interview studies and conducted detailed interviews with attributes that generate value. Modeling was created from these value attributes to serve as part of KONE's strategy of understanding customer value. The purpose of this study was therefore to observe essential value creation opportunities at the customer interface and to model these value creation opportunities into an understandable form, so that customers, as well as different KONE organisations, receive a tool to support discussion on how different parties understand each other. This modeling also serves as part of the concretization of value, which is able to demonstrate that value creation opportunities actually exist.
The study found that significant value creation opportunities exist and the closer one can be to the different stakeholders in the project, the more value implementation can be produced in practice. The study also found that value creation utilization is project-specific and for certain types of projects the benefit can be multiple compared to another project. However, all the elements of value exploitation lead to the fact that early influence on the project is really important. Previous influence plays a huge role in how different planning processes are handled and also in terms of knowing how to choose the right elevator for different projects.
Part of the study was the value creation modeling. In this study was made value creation modeling for where the value is formed and where it is possible to obtain the value in different types of projects. Values are not entirely valids for use in all projects, but the purpose of modeling is to provide a broad understanding of the overall picture with the value affecting the entire project.