Effects of Electronic Word-of-Mouth on the Potential Customer’s Emotions and Product Image
Tuisku, Outi; Ilves, Mirja; Lylykangas, Jani; Surakka, Veikko; Rytövuori, Sanna; Ainasoja, Mari; Ruohonen, Mikko J. (2017)
2017
International Journal of E-Business Research (IJEBR) 13 4
1-14
This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.