Effects of Electronic Word-of-Mouth on the Potential Customer’s Emotions and Product Image
Tuisku, Outi; Ilves, Mirja; Lylykangas, Jani; Surakka, Veikko; Rytövuori, Sanna; Ainasoja, Mari; Ruohonen, Mikko J. (2017)
2017
International Journal of E-Business Research (IJEBR) 13 4
1-14
Luonnontieteiden tiedekunta - Faculty of Natural Sciences
Viestintätieteiden tiedekunta - Faculty of Communication Sciences
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