Emerging brand meanings in wearable sports technology: A case study on Suunto sports watches
Karamäki, Hilla; Lahtinen, Sonja; Tuominen, Pekka (2019)
Springer
2019
Eurasian business perspectives: Proceedings of the 22nd Eurasia Business and Economics Society Conference
371-387
Johtamisen ja talouden tiedekunta - Faculty of Management and Business