Developing a Landing page and Analyzing Its Impact on Smart Campus Innovation Lab’ Project Registration
Sharma, Ila (2019)
2019
Informaatioteknologian ja viestinnän tiedekunta - Faculty of Information Technology and Communication Sciences
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Hyväksymispäivämäärä
2019-07-02
Julkaisun pysyvä osoite on
http://urn.fi/URN:NBN:fi:tuni-201906192139
http://urn.fi/URN:NBN:fi:tuni-201906192139
Tiivistelmä
Millions of E-commerce websites are running in the hope of selling their services and products online and building relationship with their customers over the internet. At this stage, search engine optimization and e-marketing plays a vital role. This research does not focus on search engine optimization techniques but on a subject, which was designed to acquire leads and increase conversion rates to their website in order to sell their products and service i.e. landing pages. Search engine optimization also plays a very small role, as it will help this study to understand landing pages.
The main purpose of performing this study is to provide evidence that via landing page it is easier and quicker for students to apply for open projects offered by Smart Campus Innovation Lab (SCIL) in comparison to the home page of their official website. Therefore, design process was followed in order to design, test and develop the landing page. It was tested iteratively, first, using guerrilla test on the mock-up of the landing page and then qualitative usability test was run on the landing page.
It was found that participants of usability test were able to find information about Smart Campus Innovation Lab and its open projects much quicker and more easily with the landing page than with the home page. Although, the participants also suggested some features which can be improved in the user interface of the landing page such as the header section and contacts section.
The main purpose of performing this study is to provide evidence that via landing page it is easier and quicker for students to apply for open projects offered by Smart Campus Innovation Lab (SCIL) in comparison to the home page of their official website. Therefore, design process was followed in order to design, test and develop the landing page. It was tested iteratively, first, using guerrilla test on the mock-up of the landing page and then qualitative usability test was run on the landing page.
It was found that participants of usability test were able to find information about Smart Campus Innovation Lab and its open projects much quicker and more easily with the landing page than with the home page. Although, the participants also suggested some features which can be improved in the user interface of the landing page such as the header section and contacts section.