Trepo - Selaus asiasanan mukaan "B2B sales"

    • First Customer Acquisition in Start-ups: Interview Study 

      Özkan, Kubilay Kagan (2020)
      Diplomityö
      The impact of start-ups in economic growth in the world has been enormous. However, most start-ups fail before they break even. If the failure rate of start-ups could be improved, the world’s economy and people could benefit ...
    • Value (co-)creation in B2B sales ecosystems 

      Rusthollkarhu,Sami; Hautamaki,Pia; Aarikka-Stenroos,Leena (2020)
      /dk/atira/pure/researchoutput/researchoutputtypes/contributiontojournal/article
      Purpose: Digital ecosystemic business environments challenge dyadic approaches to value creation and particularly to business-to-business (B2B) sales. This paper aims to offer a novel conceptualization of the connection ...