Gamification of the crowdsourced delivery service

Abstract

PiggyBaggy is ride-sharing service. The system applies crowdsourcing model, where participants accomplishing parcel transportation are rewarded with the small amount of money. Through this system, users are able to request different type of delivery and transport it to the necessary destination. Despite the prevalence of crowdsourcing, the number of engaged users is not increasing. The possible drawbacks of PiggyBaggy can be that it is not adapted into delivery environment where delivers can be from walkers to drivers. Moreover, it demands to do additional research to find out other motivators for delivery except the money. One of the suggestion to increase the number of new users and keep current users for a long period is gamified service.

The aim of the thesis is reveal the effect of gamification in crowdsourcing model to increase intrinsic motivation to participate in the service voluntarily. The study includes conduction of test sessions, where participants use gamified and non-gamified prototypes and estimate their feeling in survey. Th experiment applies game mechanics on the base of Octalysis framework.

Gamification of the delivery service: ● Concept of being hero in the city implemented in the design of user interface ● Each delivery is a mission ● Completed mission is awarded by points, power, and health ● Rating system between other participants based on awards