How emotional user interface design can increase online shop sales

Abstract

E-Commerce is growing rapidly, as is the competition among online market. This thesis focuses on improving online sales with emotional user interface design of online shops. A survey conducted in this study explored the features that are important for users (e.g. search, filter, sort), and it also found some possible reasons that make users abandon and leave the online shop. The design presented in this thesis was made based on the results summarized from a design review of 27 popular online shops across the world. Finally, the thesis suggests design guidelines for online shops, and reports a user test to validate the guidelines.