The value propositions of multi-, cross-, and omni-channel retailing
Yrjölä, Mika; Saarijärvi, Hannu; Nummela, Henrietta (2018)
Yrjölä, Mika
Saarijärvi, Hannu
Nummela, Henrietta
2018
International journal of retail & distribution management 46 11-12
1133-1152
Johtamiskorkeakoulu - Faculty of Management
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