Impact evaluation of Binh Thuan tourism human resource development project
Pham, Thi Ngoc Van (2018)
2018
Hallintotieteiden tutkinto-ohjelma - Degree Programme in Administrative Studies
Johtamiskorkeakoulu - Faculty of Management
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Hyväksymispäivämäärä
2018-11-08
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:uta-201812072960
https://urn.fi/URN:NBN:fi:uta-201812072960
Tiivistelmä
Human resources play a key role in the comprehensive development of a nation. Therefore, all provinces in Vietnam have defined human resources training, employment and development as a top concern. In the context of global integration, tourism is defined as a spearhead economic sector with great potential and high competitiveness, requiring the industry to concentrate and develop its core human resources to meet the demand.
The main aim of this thesis is to evaluate the impact of the Binh Thuan Tourism Human Resource Development Project in the Period 2010-2015, with Orientation to 2020. The results of this project have been previously reported but not thoroughly evaluated.
The data of this study was collected through 15 interviews from tourism managers, researchers and lecturers. In addition a survey was sent to five target destinations.
Based on the results of the study show a change in the quantity and quality of tourism human resources in Binh Thuan. In addition, the study also found out the satisfaction of tourists for the tourism service staff.
Furthermore, by assessing the effectiveness and impact of the project, the study also provides solutions and recommendations to improve future project in the area.
Finally, the research results of this thesis might hopefully support the local authorities in continuing programs that will bring about long-term positive effects in Binh Thuan province. Accordingly, related government agencies will also enhance the state management capacity in the tourism sector, maintaining its quality, sustaining the local tourism brand name, enhancing the competitiveness and sustainable development of Binh Thuan tourism.
The main aim of this thesis is to evaluate the impact of the Binh Thuan Tourism Human Resource Development Project in the Period 2010-2015, with Orientation to 2020. The results of this project have been previously reported but not thoroughly evaluated.
The data of this study was collected through 15 interviews from tourism managers, researchers and lecturers. In addition a survey was sent to five target destinations.
Based on the results of the study show a change in the quantity and quality of tourism human resources in Binh Thuan. In addition, the study also found out the satisfaction of tourists for the tourism service staff.
Furthermore, by assessing the effectiveness and impact of the project, the study also provides solutions and recommendations to improve future project in the area.
Finally, the research results of this thesis might hopefully support the local authorities in continuing programs that will bring about long-term positive effects in Binh Thuan province. Accordingly, related government agencies will also enhance the state management capacity in the tourism sector, maintaining its quality, sustaining the local tourism brand name, enhancing the competitiveness and sustainable development of Binh Thuan tourism.