Motivation, management and workflow in short-term media related innovation projects
Furs, Volha (2018)
Master's Degree Programme in Media Management
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Innovation is a crucial component for sustainability in media economy and requires creativity and motivation on the part of the creative labor. The purpose of this thesis is to investigate the relationship between team members’ motivation, managers’ behavior and workflow. In particular, I examine the connection between motivation, autonomy supportive or controlling management behavior and the workflow in the innovation media related projects. The research strategy combines two theories: self-determination theory and the componential theory of creativity. The mixed-methods approach was applied to the case study of media related projects within Demola Tampere innovation platform during autumn campaign 2017. The approach consists of qualitative semi-structured interviews and a quantitative survey. The study reveals the importance of the leadership and team members’ personal motivation for the workflow.