Characteristics of user experience in art e-commerce : case "buybuy Art"

Abstract

With the development of mobile Internet technology and the proposed of “Internet plus” by Chinese government, art trading online and offline is not just limited to the simple combination but innovated to realize a new business model in art market. In order to conform to the new consumption trends, art e-commerce providers should shift their operation principles from commodity-centered to user-centered, from items to customers. Thus, by taking user experience as a breakthrough, exploring the suitable methods to attract increasing potential customers will be the mainline in this research. The adoption of relativist position as the methodology paradigm will provide this paper not only an aspect of empirical argument from interviews and literature reviews, but also a scientific demonstration through case study of “buybuy Art” and interviews. After searching, identifying and reviewing a series of literatures in regard to combination of Internet and art, analysis of interview as well as case observation, those dedicate to attain holistic viewpoints of user experience for art e-commerce platforms. From that, the characteristics of users trading art online will be defined. Besides, the existing problems such as authenticity of artworks and credit issues still need to be paid attention to. The introduce of light social media such as WeChat and products recommended in personalization can optimize the user experience.