New players in the field: sports web radio in Brazil
Lofreta, Bruno (2017)
2017
Master's Degree Programme in Media Management
Viestintätieteiden tiedekunta - Faculty of Communication Sciences
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Hyväksymispäivämäärä
2017-09-18
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:uta-201709202451
https://urn.fi/URN:NBN:fi:uta-201709202451
Tiivistelmä
This objective of this master's thesis is to investigate the business models adopted by two sports web radio exclusively dedicated to football clubs from São Paulo, Brazil. The emergence of new and cheaper production and delivery technologies allows amateurs and enthusiasts to create, repurpose and distribute content that attracts increasing attention from the audience. As a result, small media companies start facing threats and limitations posed by longestablished firms and regulatory bodies that seek to put a lid on their participation.
The operations of the case study companies selected for this thesis are addressed through a framework built around the participatory culture theory advanced by Henry Jenkins, studies focused on the economics of Internet radio and researches focused on football fandom. The analysis of the managerial practices of Rádio São Paulo Digital and Web Rádio Coringão are performed with the use of the Business Model Canvas, a hermeneutical tool developed by Alexander Osterwalder and Yves Pigneur.
Thus, this research aims at developing a better understanding of how sports web radio are changing the dynamics and interactions between football fandom and sports coverage in Brazil, and how these new media firms apply different business models, create revenue streams and provide innovative value propositions to specific customer segments.
The results of this qualitative research indicates that while new platforms like Internet radio offer opportunities for greater user participation and enable the flow of alternative content, they still fall behind traditional media companies in terms of developing stronger business models that provide them with more stable revenue streams and better conditions to take advantage of their various partners, two essential conditions for achieving self-sustainability.
The operations of the case study companies selected for this thesis are addressed through a framework built around the participatory culture theory advanced by Henry Jenkins, studies focused on the economics of Internet radio and researches focused on football fandom. The analysis of the managerial practices of Rádio São Paulo Digital and Web Rádio Coringão are performed with the use of the Business Model Canvas, a hermeneutical tool developed by Alexander Osterwalder and Yves Pigneur.
Thus, this research aims at developing a better understanding of how sports web radio are changing the dynamics and interactions between football fandom and sports coverage in Brazil, and how these new media firms apply different business models, create revenue streams and provide innovative value propositions to specific customer segments.
The results of this qualitative research indicates that while new platforms like Internet radio offer opportunities for greater user participation and enable the flow of alternative content, they still fall behind traditional media companies in terms of developing stronger business models that provide them with more stable revenue streams and better conditions to take advantage of their various partners, two essential conditions for achieving self-sustainability.