STT – ei vain ”asiallista ja tylsää sisältöä”: Suomalainen lehdistö kansallisen uutistoimiston omistajana ja asiakkaana

Abstract

Sanoma's announcement that it would discontinue using STT's services was dramatic news for the newspaper industry, as the company is the news agency's largest owner and also its largest customer. STT's overly concentrated ownership suddenly appeared to be a real risk that could jeopardize its entire future. In this analysis, we examine the development of STT's finances, ownership, and customer base, as well as the changed situation of its customer newspapers. Finally, based on previous research and our recent research findings, we assess the extent to which the newspaper industry is dependent on STT's services. The results show that the use of news agency services is partly determined by the group, but is primarily linked to the strategy of the newspapers and the editorial routines created on the basis of that strategy.