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Consumer health tech wearable web application : A case study of web application redesign project

Sirén, Marianne (2023)

 
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Sirén, Marianne
2023

Tietojenkäsittelyopin maisteriohjelma - Master's Programme in Computer Science
Informaatioteknologian ja viestinnän tiedekunta - Faculty of Information Technology and Communication Sciences
This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Hyväksymispäivämäärä
2023-05-18
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:tuni-202305095519
Tiivistelmä
The purpose of this thesis is to study how well design iterations work in the very early stage of a website redesign project. The focus is on the perspective of how the project team felt about starting design iterations right from the beginning. This study is limited to health tech wearable products where users have a mobile application to use with the health tech wearable device.

Design iterations are a repeatable process, cycles of designing, prototyping, testing and evaluating the outcome with users. The purpose of design iterations is to get quick user feedback of the newest designs. The redesign in the case study was started completely from scratch and deciding the concept for the website is a part of this case study.

Health tech wearables are, for example, sport watches and fitness trackers. Many of the health tech wearable devices work in a way that the data the device collects is synced with a mobile device and the user has a specific mobile application to use with the health tech wearable device. This approach of syncing the health tech wearable with a mobile device gives quite much freedom to the possible web application. Web applications can be completely left out, or it can have more functionalities than the mobile applications have.

The first part of this thesis covers competitor analysis to understand the state of the business. Competitor analysis compares different health tech wearable web applications and shows different solutions how competitors have approached the issue.

The theoretical background of this study focuses on theory about design iterations on website redesign projects. It covers motivations for website redesign and theory about design iterations, user interviews and A/B testing viewed from the perspective of a website redesign.

The case study concentrates on concepting and prototyping a website and evaluating it in design iterations. The first design iteration round started from defining the possible concepts for the web application and building a paper prototype for it. Prototypes are built with three design iteration rounds and they all are low-fidelity mockups presenting the website ideas. The goal for the whole project was to build a web application that users feel brings value to them and would be useful to be used with the mobile application.

The results of the study indicate that design iterations work well also in the early stage of a website redesign project. Design iterations can help to understand users’ expectations better already from the beginning. The project team felt that to get the full benefit of design iterations the amount of design iterations shouldn’t be limited to too little.
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