Facilitating the Diffusion of Interventionist Research: Identifying the Roles of an Intervening Researcher in Customer Value Creation

Lataukset:

Tiitola, Vesa

Lyly-Yrjänäinen, Jouni

Laine, Teemu

Dultra-de-Lima, Ronaldo Gomes

Au-Yong-Oliveira, Manuel

Costa, Carlos

Academic Conferences International Limited

2021

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Peer reviewed