SMEs' Entrepreneurship from the Perspective of Social Networks
Yao, Jingjing; Li, Xiaodong (2020)
UNIV CALGARY PRESS
Julkaisun pysyvä osoite on
Companies utilize social networks which don't entail any additional resources to promote their products, services as well as brands, build a brand image and handle customer relationships. Therefore, numerous SMEs are more likely to turn to social media when they launch a business. The current research mainly uses questionnaires or case studies to illustrate the benefits resulted from using social media by SMEs to start up a business. A large amount of information flow in social media has brought a lot of opportunities to SMEs. Still, meantime it also puts more pressure on SMEs that lack funds and technology to use such information. In the end, whether social media brings benefits or disadvantages to entrepreneurship still needs empirical data to confirm. From this perspective, this article looks for empirical data to demonstrate the role of social media in entrepreneurship for SMEs. This study obtains relevant data of sample companies from e-commerce and social media websites and applies the data envelopment model to measure the efficiency of these enterprises using social media entrepreneurship.
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