Heuristic decision-making in firm internationalization : The influence of context-specific experience
Niittymies, Aleksi (2020-12)
Niittymies, Aleksi
12 / 2020
101752
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:tuni-202012189005
https://urn.fi/URN:NBN:fi:tuni-202012189005
Kuvaus
Peer reviewed
Tiivistelmä
It is widely understood that the internationalization decisions made by companies are complex and constrained by uncertainty. While prior research has shown that heuristics can facilitate decision-making in complex and uncertain environments, the role of heuristic decision-making in internationalization decisions has not been studied in depth. In order to remedy this lacuna, the article uses a qualitative and inductive approach to track the development of heuristic decision-making processes in two Finnish SMEs as they conduct their first moves towards internationalization, explicating the influence of context-specific experience on developments. The emergent theoretical model indicates that while heuristic decision-making has a positive impact on internationalization strategy development, managers are unable to harness this at the beginning of their first internationalization. Indeed, the positive impact appears only after a certain level of context-specific experience is accumulated and when the stimulus of an unexpected event triggers its transformation into usable heuristics.
Kokoelmat
- TUNICRIS-julkaisut [19020]