"Yang, Qiang" - Selaus tekijän mukaan TUNICRIS-julkaisut
Viitteet 1-5 / 5
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Can social interaction-oriented content trigger viewers' purchasing and gift-giving behaviors? Evidence from live-streaming commerce
(2023)
article<p>Purpose: This study investigates how social interaction-oriented content in broadcasters' live speech affects broadcast viewers' purchasing and gift-giving behaviors and how broadcaster popularity moderates social ... -
Disentangling the impact of temperature on consumers' attitudes toward nostalgic advertising
(25.04.2022)
article<p>Although the effect of temperature on consumers is ubiquitous, little is known about how temperature affects consumers' attitudes toward nostalgic advertising. Drawing on embodied cognition theory, this study explores ... -
The effects of fear of missing out on social media posting preferences
(30.11.2022)
article<p>Purpose: Fear of missing out (FOMO) has become a common phenomenon on social media. This study aims to examine how FOMO influences consumer preferences for posting about identity-relevant products on social media. ... -
Fostering consumer engagement with marketer-generated content: the role of content-generating devices and content features
(03 / 2022)
article<p>Purpose: This research explores the impacts of content-generating devices (mobile phones versus personal computers) and content features (social content and achievement content) on consumer engagement with marketer-generated ... -
Modelling the effect of renewable energy and public-private partnership in testing EKC hypothesis: Evidence from methods moment of quantile regression
(06 / 2022)
article<p>Global warming is creating a distressing situation around the globe and, accordingly, requires substantial solutions. Among the potential solutions are shifting towards renewable resources and encouraging investments ...
