"Jaakkola, Elina" - Selaus tekijän mukaan TUNICRIS-julkaisut
Viitteet 1-5 / 5
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Actor experience: Bridging individual and collective-level theorizing
(03 / 2023)
articleMany marketing phenomena involve a group’s collective experiences; however, marketing research largely focuses on an individual’s experiences. This research argues that individual-level theorizing alone is inadequate to ... -
B2B customer journeys: Conceptualization and an integrative framework
(08 / 2023)
articleMarketing practitioners and consultants have widely adopted the concept of customer journeys for use in analyzing contemporary B2B customer behavior, but despite this concept's potential, research on B2B customer journeys ... -
Challenging the "integration imperative": A customer perspective on omnichannel journeys
(18.11.2021)
articleOmnichannel literature largely assumes that retailers should integrate touchpoints across channels to promote seamless experiences. This paper challenges this assumption by exploring how perceived journey integration affects ... -
How do business-to-business actors experience circular solutions? Uncovering the interplay between experience, interaction, and adaptation in the case of concrete element reuse
(11 / 2025)
articleThe circular economy (CE) is a systemic effort requiring business-to-business (B2B) actors to adopt circular principles to enable loop-closing through collaboration. A crucial, yet unstudied, perspective is the individual ... -
Understanding and Managing Customer Experiences
(2022)
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