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Designing green marketing across industries: a conceptual framework and implications for consumers and transdisciplinary research

Saari, Ulla; Fritz, Morgane M.C.; Mäkinen, Saku; Baumgartner, Rupert J.; Leal, Walter (Springer, 2018)
bookPart

Understanding what marketing messages trigger sustainable consumer behavior is one of the key issues for companies to be able to design effective green marketing. The goal of this paper is to present a conceptual framework ...