"Mahlamäki, Tommi" - Selaus tekijän mukaan Väitöskirjat

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    • The influence of personality on the job performance of key account managers 

      Mahlamäki, Tommi
      Tampere University of Technology. Publication : 907 (Tampere University of Technology, 2010)
      Monografiaväitöskirja
      Key account management (KAM) is a current and relevant topic in the business-to-business marketing context. KAM can be defined as identification and serving of company’s strategically important customers. Although KAM is ...