"TikTok" - Selaus asiasanan mukaan Opinnäytteet - ylempi korkeakoulututkinto (Limited access)

    • Behind the Buzz: Pre-Release Consumer Buzz on TikTok 

      Visala, Eveliina (2025)
      Pro gradu -tutkielma
      Due to the increasing competition in the music industry, capturing consumer attention and creating anticipation for an upcoming release has become crucial in music marketing. This is especially true for independent artists. ...