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Brand Management for City-level televisions in Viet Nam: The cases of Ha Noi Radio and Televisions and Ho Chi Minh City television

Cao, Thi (2019)
Pro gradu -tutkielma

The starting point of this research is the assumption that brand management in local televisions in Viet Nam are strongly driven by the six factors identified by PESTLE- model: politics, economics, social, technology, legal ...