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Dynamic capabilities of media entrepreneurial firms : a case study of Chinese new media startups
(2018)
Pro gradu -tutkielma
Pro gradu -tutkielma
Organizational capabilities greatly affect the performance of media firms in an uncertain and fast-moving environment. As such, media firms especially those new ventures should develop strong capabilities that would enable ...
Social media management in traditional media companies : strategically engaging public service television audiences through social media: the case of RTP and TV Cultura
(2018)
Pro gradu -tutkielma
Pro gradu -tutkielma
Audience engagement is one of the most sought-after metrics in new media. Traditional media has been greatly impacted by the rise of Web 2.0—from on-demand services to second screen apps, audiences have endless options ...
Understanding the unique leadership challenges of digital activism
(2018)
Pro gradu -tutkielma
Pro gradu -tutkielma
Managing the popularity of streams in the Twitch.tv gatekeeping network
(2018)
Pro gradu -tutkielma
Pro gradu -tutkielma
In a digital age where user generated content is spreading rapidly on the internet and its use and consumption are becoming more and more popular, information control becomes harder to exercise by institutions on social ...
Branding with content : Digital content marketing as a viable online brand equity approach for Software-as-a-Service firms in business markets
(2018)
Pro gradu -tutkielma
Pro gradu -tutkielma
Background: The advent of the Internet has created challenges and opportunities for branding. While, purely online brands, such as Software-as-a-Service applications, are expected to generate online brand equity in digital ...
Motivation, management and workflow in short-term media related innovation projects
(2018)
Pro gradu -tutkielma
Pro gradu -tutkielma
Innovation is a crucial component for sustainability in media economy and requires creativity and motivation on the part of the creative labor. The purpose of this thesis is to investigate the relationship between team ...