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Consumers' pursuit of uniqueness in online fashion consumption
(2018)
Pro gradu -tutkielma
Pro gradu -tutkielma
The theory of uniqueness and need for uniqueness (NU) have had considerable influence on consumers’ consumption behaviours. Depending on individual differences, consumers perceive NU differently and behave correspondingly. ...
Exploring consumer online product returning behavior : Chinese e-consumers’ perspective
(2018)
Pro gradu -tutkielma
Pro gradu -tutkielma
In the retail world, product returns are a common practice by consumers. Many businesses have been attempting to obtain more sales by providing customers with lenient return policies as well as customer-friendly return ...
Consumer-brand relationship of American luxury brands in the Finnish market – A case study of Michael Kors
(2018)
Pro gradu -tutkielma
Pro gradu -tutkielma
The Finnish market for luxury fashion brands is experiencing a radical change. There is an increasing availability of American fashion for Finnish domestic consumers than ever before. In this modern customer-oriented ...
Characteristics of employee retention : a case study of industrial product and service provider
(2018)
Pro gradu -tutkielma
Pro gradu -tutkielma
This study focuses on the phenomenon of employee retention and examines what attributes are characterizing employee turnover. The purpose of this study was to identify root causes for resulting voluntary turnover and thus, ...
Sustainability reporting practices in small-to-medium sized enterprises
(2018)
Pro gradu -tutkielma
Pro gradu -tutkielma
There is an abundance of literature on sustainability reporting although it has been claimed that most focus is on MNEs and LEs. While SMEs are valuable in a country’s economy and in the supply chains of MNEs, SMEs have ...
Characteristics of successful online marketing strategies in small and medium sized enterprises: A multiple case study
(2018)
Pro gradu -tutkielma
Pro gradu -tutkielma
It is essential that companies structure KPIs that are aligned, attainable, acute, accurate, actionable, and alive to influence consumers and influence their business. By measuring the key performance indicators, digital ...
Characteristics of user experience in art e-commerce : case "buybuy Art"
(2018)
Pro gradu -tutkielma
Pro gradu -tutkielma
With the development of mobile Internet technology and the proposed of “Internet plus” by Chinese government, art trading online and offline is not just limited to the simple combination but innovated to realize a new ...