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Conceptions of moral branding : a phenomenographic analysis among millennials
(2018)
Pro gradu -tutkielma
Pro gradu -tutkielma
Brändien merkityksellisyys on noussut viimeisten vuosien aikana keskusteluun markkinoinnissa niin tutkijoiden kuin yritysten keskuudessa. Ilmiö on osoitus yritysbrändien entistä vahvemmasta yhteiskunnallisesta roolista, ...
Parasocial relationships between Gen Z and social media endorsers
(2018)
Pro gradu -tutkielma
Pro gradu -tutkielma
Julkisuuden henkilön hyödyntäminen brändin keulakuvana ja puolestapuhujana sosiaalisessa mediassa – vaikuttajamarkkinointi - on todettu markkinoijien keskuudessa viime vuosina tehokkaaksi keinoksi erityisesti nuorten ...
Too big to risk : risk profile in different sized mutual funds
(2018)
Pro gradu -tutkielma
Pro gradu -tutkielma
The Finnish mutual fund market has multiple options for fund investors. There is a massive scale in terms of different sized mutual funds to choose from. Most of the funds are UCITS regulated equity funds and registered ...
The short-run dynamics and analysis of micro-level productivity growth : evidence from a manufacturing plant in Ukraine
(2018)
Pro gradu -tutkielma
Pro gradu -tutkielma
Productivity is widely acknowledged to be an important part of economic dynamics, both at micro- and macro-level. Hence multiple studies have been applied to understand the sources of productivity growth and its development ...
Economic forecasting in a business environment: an OLS estimator application : Case Kalmar
(2018)
Pro gradu -tutkielma
Pro gradu -tutkielma
The practice of financial forecasting has been in the interest of researchers since the late 1970s. Despite highly sophisticated models and increasing competence in econometrics and economics studies, actual business ...
Connections between resilience, work-related factors and perceived organisational practices - Focus on older Finnish nurses
(2018)
Pro gradu -tutkielma
Pro gradu -tutkielma
The aim of this study was to examine associations between resilience, work-related factors and perceived organisational practices among older Finnish nurses, especially focusing on the retention of older employees. ...
The way forward – how the European union has and will respond to the new need for insurance law governing autonomous vehicles
(2018)
Pro gradu -tutkielma
Pro gradu -tutkielma
This thesis studies the current legislative framework for the insurance of automated and autonomous vehicles in the European Union, the changes made to current Member State regulation for the testing and deployment of such ...
Cross-border spillover effects of the ECB’s expanded asset purchase program to European non-euro economies
(2018)
Pro gradu -tutkielma
Pro gradu -tutkielma
New technology-based recruitment methods
(2018)
Pro gradu -tutkielma
Pro gradu -tutkielma
The transformation that recruitment might encounter due to big data analytics and artificial intelligence (AI) is particularly fascinating which is why this thesis focuses on the changes recruitment processes are and will ...
Towards plant-based food consumption practices : Activity focus group study
(2018)
Pro gradu -tutkielma
Pro gradu -tutkielma
Currently there is an increasing global demand for plant-based foods. There has been a growing interest in decreasing meat consumption especially in Western countries, but the actual amount of consumed meat has not yet ...